COMMUNICATE OR DIE: Marketing New Technologies

Excellent communication skills are critical for tech transfer professionals (TTPs) to succeed in taking new knowledge and technology to market. To win essential buy-in from industry partners, government stakeholders, investors and end users, you need to convey the distinct value of each innovation, adapting your pitch to engage audiences with varying constraints and priorities. This interactive session will equip you with a comprehensive kit of tools and techniques to help lift your marketing communications to the highest level.

Learning Outomes

At the end of the session, trainees will be able to:

• apply the principles and techniques of clear and persuasive communication
• avoid common communication blunders
• define the peak value proposition of an innovation
• plan effective pitches from elevator to extended length
• adapt their communication style to suit industry or investor audiences, and
• employ greater empathy, creativity and brevity to maximise audience engagement and impact.

RTTP: 3 CE Points

We are currently hosting events and courses upon request. If you or your organisation are interested in attending this event, please contact the KCA National Office at admin@techtransfer.org.au